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It's not Hollywood - these are people's raw feelings that you see and it’s extremely impactful. What we hear from customers is very much raw, in-the-moment feedback and it's something that we're using extensively at Asda to get the entire business engaged with the customer to drive change.
At Clorox we really value data which is a great thing but I think sometimes it's hard to really showcase the impact of that data. So within our own four walls, with our leadership teams, we've been able to take that data to the next level and showcase consumers that actually are articulating those points out of their own mouths via video
At Oath, we need to have data backed insights but video helps us bring customer stories to life and that tends to be something that really resonates with our stakeholders.
VideoCX is Voxpopme's latest product, but there's loads more to see...
- Build a deeper understanding of consumers across the organization
- Identify opportunities for improvement by revealing the why behind existing CX data
- Drive change and increase influence amongst key stakeholders with memorable customer stories